The latest beauty trend is throwing people for a loop. Rather than using cover-up to create a flawless complexion, the trend adds marks to your face: Freckle tattoos.

Tattooing your face isn't anything new. Tattoo eyebrows (called microblading), forever-permanent eyeliner and lash enhancement tattoos have become refined and practiced beauty tricks.

The latest trend provides clients with a sun-kissed appearance. The practice of tattooing tiny freckles onto a face is called "freckling" and was reportedly started by Montreal-based cosmetic tattoo artist Gabrielle Rainbow.

Rainbow told New Beauty said she's not sure what sparked the beauty trend, but she began the process after her friend grew tired of drawing freckles on her face with makeup.

"Before tattooing her, I experimented on myself -- I really don't recommend tattooing your own face -- but once I saw that it worked, and I liked the effect, I decided to do hers," Rainbow told New Beauty.

Rainbow now provides the freckling service to various clients. She says the tattooed freckles will last about two years and will soften up and look more natural once they're healed.

Super proud of how beautiful these #fakefreckles turned out on @bythestrange these #tattooedfreckles will last about 2 years, and will soften up and look more natural when they are healed. ( photo 2 days post procedure) πŸ’‹πŸ’‹πŸ’‹ - #cosmetictattoo #tattoo #permanentmakeup #cosmetictattooing #brows #permanenteyebrows #micropigmentation #eyebrows #eyebrowsonfleek #eyebrowfeathering #cosmetic #permanentmakeup #tattooedfreckles #freckletattoo

A post shared by Gabrielle ❣ Twin Peonies (@gabriellerainbow) on

According to New Beauty, after the freckles are tattooed they will appear swollen, "like bee stings." Once the swelling goes down after a couple of hours clients are left with a fresh freckle appearance.

"Over the course of one to two months, the color will soften dramatically and look more natural," Rainbow told New Beauty. "They will fade naturally with time, and if you wish to keep them, you can always get the color boosted whenever you like."

The price of freckling at Rainbow's salon, Twin Peonies, is $250. Additional touch-ups range between $80 to $100.

Check out some freckling looks below:

When i say that im incredibly blessed with the most awesome clients this is another example. Look at the healed freckles on this #smokeshow @myraithequeenofheartsπŸ”₯πŸ”₯πŸ”₯ - #cosmetictattoo #tattoo #permanentmakeup #cosmetictattooing #brows #permanenteyebrows #micropigmentation #eyebrows #eyebrowsonfleek #eyebrowfeathering #cosmetic #permanentmakeup

A post shared by Gabrielle ❣ Twin Peonies (@gabriellerainbow) on

My clients are the prettiest, freshly done eyebrows and freckles on @sarahtellierd. 😍 yes all those freckles are fake πŸ™ŒπŸ» - #cosmetictattoo #tattoo #permanentmakeup #cosmetictattooing #brows #permanenteyebrows #micropigmentation #eyebrows #eyebrowsonfleek #eyebrowfeathering #cosmetic #permanentmakeup #fakefreckles #tattooedfreckles

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Thanks so much @archiekamikaze , got to tattoo the cutest freckles on the loveliest of faces πŸ’›πŸ’š Done at @speakeasytattooshop - #youarebeautiful #cosmetictattoo #tattoo #permanentmakeup #cosmetictattooing #brows #permanenteyebrows #micropigmentation #eyebrows #eyebrowsonfleek #eyebrowfeathering #cosmetic #permanentmakeup #microblading #microbladingeyebrows #featherstrokebrows #archaddicts #freckles #fakefreckles #freckletattoo #freckletattoos

A post shared by Gabrielle ❣ Twin Peonies (@gabriellerainbow) on

#throwback to when i did @itsasablife 's eyebrows and freckles. One word. Wow. πŸ˜πŸ’• - #youarebeautiful #cosmetictattoo #tattoo #permanentmakeup #cosmetictattooing #brows #permanenteyebrows #micropigmentation #eyebrows #eyebrowsonfleek #eyebrowfeathering #cosmetic #permanentmakeup #microblading #microbladingeyebrows #featherstrokebrows

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More cute little freckles on this gem!! πŸ’– Excuse the redness πŸ’‹ - #youarebeautiful #cosmetictattoo #tattoo #permanentmakeup #cosmetictattooing #brows #permanenteyebrows #micropigmentation #eyebrows #eyebrowsonfleek #eyebrowfeathering #cosmetic #permanentmakeup #microblading #microbladingeyebrows #featherstrokebrows #fakefreckles #frecklestattoo #tattooedfreckles

A post shared by Gabrielle ❣ Twin Peonies (@gabriellerainbow) on

Little fleckles for Ambre, loved doing these! More please! I'll post a day after photo, when the swelling goes down. πŸ’—πŸŽ€ I'm doing a special on these 20% off until further notice. πŸ’• - #youarebeautiful #cosmetictattoo #tattoo #permanentmakeup #cosmetictattooing #brows #permanenteyebrows #micropigmentation #eyebrows #eyebrowsonfleek #eyebrowfeathering #cosmetic #permanentmakeup #microblading #microbladingeyebrows #featherstrokebrows #toronto #six #514 #mtl #montreal #freckles #frecklestattoo

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