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WATCH: Ed Sheeran performs at pop-up event in Dallas

The event was free in downtown Dallas for three days. The singer was there on Saturday.

DALLAS — A deep dive into the visuals of Ed Sheeran's new album "Subtract" came to Dallas, and fans experienced the pop-up for free.

The pop-up coincided with Sheeran's concert at AT&T Stadium in Arlington on Saturday.

The singer himself announced on social media that he would make a surprise appearance at the pop-up on Saturday.

From Friday, May 5 to Sunday, May 7, "The Subtract Experience" pop-up, located at 2117 Commerce Street, invited Sheeran fans to walk through social shareable activations including:

  • A re-creation of the pier in Suffolk, England featured in the “Eyes Closed” music video
  • Fans can sit at Ed’s desk and write notes in his Subtract journal
  • Take a photo and choose your ‘Mood Monster’
  • Be a part of the art with paint by numbers mural of the Subtract album cover
  • Watch music videos and listen in immersive sound provided by Dolby Vision and Dolby Atmos
  • Shop limited edition merchandise and official signed CDs and receive an Ed Sheeran x AMEX tote bag with every purchase (while supplies last)

Watch the performance below:

No tickets were required to experience the pop-up.

The pop-up experience honored the album "Subtract," which was released on May 5. The track list and release date for the 14-track album was announced back in March. 

The album release and pop-up experience came as Sheeran testified in court recently for a copyright lawsuit alleging his hit song "Thinking Out Loud" ripped off Marvin Gaye's soul classic “Let's Get It On.” He even grabbed a guitar and played for the jury, trying to convince the jury he did not rip off a Marvin Gaye song. On May 4, a jury ruled Sheeran didn’t steal key components of Gaye’s classic 1970s tune, the Associated Press reported.

Sheeran's pop-up isn't the only one coming to North Texas, either. With the ACM Awards on the horizon, there will be a Dolly Parton-themed pop-up in Frisco surrounding the award show this week. Parton is set to host the ACM Awards alongside Garth Brooks.

Sheeran's Arlington concert announcement came in October 2022 when three math equations were posted on the big screen at Jerry World, and the answers were 5, 6 and 2023.

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