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Boston tech firm Nift coming to BCS, looking to hire 300

Nift, which stands for Neighborhood Gift, uses artificial intelligence to connect consumers with local businesses that are offering specific services.

Nift, a Boston-based artificial intelligence company, is planning on moving their second national office to the Brazos Valley.

The company confirmed this week that they're looking to set up an office in town and is seeking to hire 300 to 400 locals for mainly sales positions.

The company held a hiring event at Blinn College on Friday to attract local talent and interview candidates.

Nift, which stands for neighborhood gift, uses artificial intelligence to connect consumers with local businesses that are offering specific services. It offers consumers coupons and promotions for participating businesses, in the hopes of helping local businesses target consumers in the way conglomerates, like Amazon, do.

While the company is hoping to set up roots in Bryan/College Station, they're also planning on bringing their technology to Brazos Valley business.

"We do have a plan to launch in the College Station--Bryan area," said Michael Garland with Nift. "There are an immense amount of small businesses that we know can thrive leveraging our product."

More information on positions open in the BCS area can be found at this link.

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