BRAZOS COUNTY, Texas — A new business is promoting shopping locally through gift cards. 

Nift, a Boston-based company, has been in the Brazos Valley for about six months and is rewarding customers who shop local. 

When a customer shops at a local business that is partnered with Nift, the customer can receive a gift card. The gift card then is registered and the customer fills out a questionnaire over things they like, favorite shops and hobbies. The company will then match the customer to another local business where they can receive a full-priced gift. 

The goal is to get foot traffic into stores and keep people coming back to local businesses.

"If you match with a business you like and the business gives you a good product and service, you are going to go back," said Elery Pfeffer, founder/CEO of Nift. 

Over 20 different businesses in the Bryan/College Station area have partnered with Nift, including: 

- The Dance Barre

- Mike's Barber Studio

- Clean R Cans

- Aggieland Outfitters

- Tone 360 Fitness Studio

- The Brew Coffehouse

- Sabi Boutique

- Naked Fish Restaurant

- Pin-toh Thai Cafe

- Good Bull BBQ

- Aggieland Outfitters - South Gate

- Bluebonnet Pet Ranch

- Medispa & Salon

- Innovative Fitness

 - Coterie Boutique 

- Crossfit Aggieland

- POV

- Campfire

- Hershel's 

- College Station Fit Body Boot Camp

If you are interested in learning more about Nift, visit their website, here.